A Candid Interview with Ms. Neha Jha, Curator- MAP Festival 2017 - Red Bull Kart Fight 2017 drifts into town! - Ranbir Kapoor urges Millennials to LIVE OPEN with the new Macroman M-Series & Macrowoman W-Series - Equitas Bank launches FASTag the first self-service FASTag in the country - Fino Payments Bank goes live with 410 branches and 25,000 touch points on day one across 14 states - Walmart India Signs MOU with GOI for expansion in Maharashtra - NAVI MUMBAI To Witness The Grand Gala Event of Music, Art and Poetry Festival (MAP 2017) This Month - Mahindra launches Jeeto Minivan to redefine last mile transportation - Talwalkars to make major international foray into Asia - Shraddha Kapoor launches Hair & Care Fruit oils - SRCC Children’s Hospital to organize a Free Super-Specialty Health Camp for children : From 10th to 15th July 2017 - GST (GOODS AND SIMPLE TAX) Quotes By Mr Anil Agrawal, MD and CEO, Comfort Securities Ltd. - Global Direct Selling Industry clocked USD 183 Billion in retail sales, says World Federation of Direct Selling Associations Report - Kokuyo Camlin pays tribute to Girl Power - Tubacex Opens Regional Distribution Centre In India To Cater The Asian Market - LANXESS presents leather trends for the autumn-winter season 2018/19 - INDEX Fairs 2017 concludes its 29th edition - JACQUELINE FERNANDEZ LAUNCHES THE BODY SHOP’S BIGGEST CAMPAIGN AGAINST ANIMAL TESTING - Central Depository Services (India) Limited – Initial Public Offer to open on Monday, June 19, 2017, and to close on Wednesday, June 21, 2017.Price Band fixed from Rs. 145 to Rs. 149 per Equity Share - NCR Helps Indian Banks Transform with Next Generation Banking Solutions
  Print Print |  E-mail

Thunder Unbottled – A Biography of Ramesh Chauhan by Patricia Sethi-By Sachin Murdeshwar

Ramesh Chauhan, Chairman, Bisleri International Pvt Ltd.picture by GNS

Mumbai, ( GNS) : Ramesh Chauhan of Bisleri, the creator of Thums Up, Gold Spot and Limca, is celebrating his 50 years with Parle with the launch of his biography – Thunder Unbottled written by Patricia Sethi  ( Newsweek) .

The book is a fascinating account of his life and times: it chronicles his rise to the top of the soft drinks business and his reasons for selling the brands to Coke. The book details what makes him tick as a person and a business mogul, it records his passion for life, music, sports, whatever he embarks upon, including his Midas-touch moment with Bisleri which he has transformed into the hottest water brand in the nation. Within these pages is the revealing and engaging account of the life and times ofthe Indian entrepreneur who is a name synonymous with Bisleri, Thums Up, Maaza and Limca.. The icing on the cake is the cache of wonderful photographsfrom family albums, pictures never seen before.

Every page offers management students, marketing professionals, entrepreneurs and fans of his brands an inspirational manifesto for the marketplace that is essentially hands-on, filled chock-a-block with nuggets of wisdom from a man who has been there and confronted it all.

Patricia J. Sethi who has known him for a long time has written the book withinvaluable inputs and insights from Jayanti Chauhan, daughter of Mr. Ramesh Chauhan.

The books will be available at all leading book stores and online stores at an MRP of Rs. 795/-