Female health tracking to help women better understand the connection between their menstrual cycle and overall health[i]
Quick replies to mobile device messages with select emojis
INDIA (NATIONAL) / MUMBAI – May 09, 2018 (By Sachin Murdeshwar / GNS) – Fitbit, Inc. (NYSE: FIT) the leading global wearables brand, announced today the availability of Fitbit Versa™ in India across major retailers and online for INR 19,999. Versa is our lightest smartwatch, featuring a modern design, advanced health and fitness features, 4+ day battery life,[ii]smart features people want most and cross platform compatibility – all at a competitive price.
Beginning in May, these new Fitbit features will be available:
● Quick replies: Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic ™smartwatches. Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.
● Female health tracking: Available to all adult users who identify as female in theFitbit® app to track their menstrual cycle and symptoms.i Makes it easier to manage their cycle with a more complete picture of health and fitness data all in one place. Versa and Ionic users will also be able to view female health tracking information on-device.
“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder and CEO of Fitbit. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.”
Powered by Fitbit OS 2.0, Versa makes your daily and weekly health and fitness data even more accessible on the go with a redesigned dashboard, which delivers action-oriented motivational messages, tips and tricks and support to help you stay on track to reach your goals. Advanced health and fitness features include personalized on-device workouts withFitbit Coach,[iii] enhanced 24/7 PurePulse® heart rate tracking, 15+ exercise modes including automatic SmartTrack™swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking.
In addition to new quick replies for Android users, smart features you need include: app, calendar, call and text smartphone notifications; access to Fitbit’s growing App Gallery now with more than 650 popular brand, developer and Fitbit Labs apps[iv], and customizable clock faces; wallet-free payments via Fitbit Pay, supported by more than 60 banks and card issuers in 15 countries and on-device music for more motivation with access to Deezer,[v] and personal music playlists. All of these features come with 4+ days battery life,iii and like all Fitbit devices, Versa is compatible across Android, iOS and Windows devices[vi].
Pricing and availability
Fitbit Versa will be available in black with a black aluminum case, grey with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa will be available in India from May 13, 2018 across Reliance Digital, Croma, Helios and other major retailers offline and exclusively online on Amazon India for INR 19,999. Fitbit Versa Special Edition will also retail for INR 21,999 and accessories range from INR 2,499 to INR 8,999.
To help the whole family become active together, Fitbit will be releasing its first activity tracker for kids, Fitbit Ace™, in Q2 2018.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Blaze®, Fitbit Charge 2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found atwww.fitbit.com/legal/