Neelanjan Banerjee, MD LANXESS India to lead India region - Sri Sathya Sai Seva Organisations, India Conducts Conference on "Human Values and the Legal World” - CreditAccess Grameen Limited: Initial Public Offer to open on August 8, 2018 and to close on August 10, 2018 ~ Price Band: Rs. 418 to Rs. 422 per Equity Share - “BE EKE BE” SLATED FOR RELEASE ON 27 JULY - Balaji Amines declares sales growth of 40.82% for Q1FY19 ~ Exports increased by 91.43% - Shilpa Shetty Kundra announces SRL Diagnostics new Innovation and Technology Platform to Transform Preventive Healthcare in India - USAID and DHFL enter partnership by Signing of $10 million Loan Guarantee to Improve Healthcare in Urban India ~Financing will be used for Lending to SMSE'S in Health Sector - LTTS begins FY19 on a strong note with all round growth ~ 40% YoY growth in Revenue & 101% YoY growth in Net profit in Q1FY19 - CMAI’S 67th NATIONAL GARMENT INAUGURATED BY KISHORE BIYANI - The Skill Gaming Summit hosted by (TRF) The Rummy Federation - Neelanjan Banerjee succeeds his predecessor Jacques Perez to become new Country Representative and Managing Director for Lanxess India effective September 1, 2018. - Fincare crosses Rs 1,000 Crore Deposits in the First Year - Godrej India Culture Lab (GICL) launches 2nd season of Leadership Programme - Godrej Process Equipment (GPE) acquires Yuba and Ecolaire brands from SPX Heat Transfer, USA, (Enhances capabilities to serve the Power sector) - HDFC Asset Management Company Limited announced Initial Public Offer (IPO) to open on July 25, 2018 and to close on July 27, 2018, Price Band: Rs. 1,095 to Rs. 1,100 per Equity Share - MARATHI MOVIE “BE EKE BE” MUSIC LAUNCHED - Srei Equipment Finance’s rating upgraded to AA - TCNS Clothing Co Limited : Initial Public Offer to open on July 18, 2018 and close on July 20, 2018 ~ Price Band : Rs. 714 to Rs. 716 per Equity Share - Three companies file DRHPs to raise fund close Rs 2300 Crore - ISIM aims to bridge the skill gap in India by creating a rich pool of International Image Professionals - Mallya and Umesh Parekh; United by Frauds, Divided by Banks - CMAI’S 67th NATIONAL GARMENT FAIR FROM JULY 16th to 19th JULY 2018 – INDIA’S LARGEST EVER APPAREL TRADE SHOW - ’परफ्युम’चं टीजर पोस्टर सोशल मीडियाद्वारे लाँच ~ सप्टेंबरमध्ये चित्रपट येणार प्रेक्षकांच्या भेटीला - ‘फांदी’ चित्रपटाचा शानदार संगीत प्रकाशन सोहळा ~ २० जुलैला चित्रपट प्रेक्षकांच्या भेटीला - 'Wadhwa Wise City' at 'NAINA' Panvel To Deliver 10,000 Affordable Homes Under PMAY-U Inaugurated By CM Devendra Fadnavis - analyticaAnacon India and India Lab Expo 2018: Focusing on a forward-looking growth industry - drink technology India Tailored program for India’s beverage industry - LANXESS increases production for prepolymers in Brazil - LANXESS Completes Ten Years Of Support To Educational Initiatives Worldwide - 4th edition of the Security and Fire Expo – South India set to be hosted in Hyderabad - Prime Indian and global brands to congregate at Hyderabad for OSH South India 2018 - INTERNATIONAL YOGA DAY CELEBRATED AT RYAN SCHOOLS - The ‘India Pharma Week’ moves to Delhi-NCR in 2018 - Varroc Engineering Limited Initial Public Offer to open on June 26, 2018 and to close on June 28, 2018, Price Band : Rs. 965 to Rs. 967 per Equity Share - QNet expands its Rs 100 Cr luxury watch portfolio with the launch of Two Limited Edition Chairos Watches - Meerut-based dentist turns into a successful businessman with QNet’s Direct Selling Opportunity - An alternate ATM network to address cash crisis ~ Paresh Rajde ~ Founder of Suvidhaa Infoserve Private Limited - Kokuyo Camlin launches premium top line state-of-the-art stationery products - Fine Organic Industries Ltd. Initial public offering (IPO) of equity shares of face value Rs. 5 each (the “Equity Shares”) to open on June 20, 2018* and to close on June 22, 2018, Price Band: Rs. 780 to Rs. 783 per Equity Share - प्रेरणादायी ‘झिपऱ्या’चा म्युझिक आणि ट्रेलर लाँच सोहळा रंगला - RITES LIMITED IPO opens on Wednesday, June 20, 2018 and closes on Friday, June 22, 2018 with price band of Rs. 180 - Rs. 185 per equity share - Narayana Health – SRCC Children’s Hospital launches city’s first Children and Pediatric Blood Bank - MINISTRY OF FINANCE, RIS AND FICCI THEMATIC SEMINAR ON PRIVATE SECTOR PARTICIPATION AND INNOVATION IN RESOURCE MOBILIZATION CONCLUDES - ZIM Laboratories Limited to List on BSE Main Board on June 8, 2018 - Shankara debuts with its 100% natural luxury Ayurveda beauty range in India ~ Announces its entry into India with a first of its kind luxury Ayurvedic product line - German manufacturer Liebherr says Hallo India with Launch of mass premium range of refrigerators - Blue Star expands its range of stylish and differentiated residential water purifiers with a unique ‘Immuno Boost Technology’; to target 3500 retail outlets in FY19 - Bisleri Launches a Plastic Recycling initiative “Bottles for Change” - Karur Vysya Bank partners with Aditya Birla Health Insurance - India - Itlay Students Exchange Program ~ Ryan International School Organise Workshop and Trip - Royal Stag Barrel Select Large Short Films presents Kapil Verma’s short film ‘Nitishastra’ - This Summer Children's and elderly people enjoy refreshing Dr Bubbles flavored fruit drinks - India’s largest Data Science Event – Data Science Congress 2018 successfully concludes on a high note - Data Science Congress 2018 graced by Shri Vijay Goel and Mr. Praveen Chakravarty - Improved Rural Marketing Focus and Share of Value added products help Emmbi to improve Profitability in FY18 - JM Financial Credit Solutions Limited Rs. 750 crores NCD Issue to open on May 28, 2018 - Samsung Launches Exciting New Galaxy J&A Smartphones With Infinity Display And Chat Over Video - Toyota Kirloskar Motor begins delivery of Yaris Pan India - Balaji Amines Ltd declare 130% dividend and PAT increased by 37.38% - Abbott’s New PediaSure® Cookies & Cream ensures Summer Break is a good #timetogrow for Children - OnePlus 6 The Fastest and Most Sophisticated Handset – The Speed You Need comes to India - Small Steel Manufacturers have a bigger role in India’s vision of producing 300mn tonnes by 2030 : Chaudhari Birendra Singh - Honda Cars India launches All-New 2nd Generation Honda Amaze - Dewan Housing Finance Corporation Ltd. Rs12,000 crore non-convertible debentures (NCDs) bond issue to open on May 22, 2018 - Construction & Infrastructure Industry awaits 6th edition of Concrete Show India (CSI) 2018 - SHELL LUBRICANTS UNVEILS THE ‘POWER OF PARTNERSHIPS’ CAMPAIGN TO CELEBRATE INDUSTRY COLLABORATION AND PARTNERSHIPS - Confidence Group Launches ‘GoGas Elite’ - Composite LPG Cylinders - Kalpataru Wins CREDAI-MCHI Golden Pillar Award for its CSR Initiatives - Kieron Pollard inaugurates new state of the art Cricket Wing at New Ahmedabad Sports - KINGSTON TECHNOLOGY STRENGTHENS ITS SERVICE IN INDIA - Compuage Infocom Ltd. – declares dividend of 20% for FY18 - Fitbit Announces India Availability of Fitbit Versa - NCP President Sharad Pawar to inaugurate Tawde “Atithi Bhavan” - Megh Mandal Sansthan to Felicitate Indian Painters with Raja Ravi Varma Chitrakar Samman Samaroh on 8th May at Iskcon Auditorium at 8 PM - IndoStar Capital Finance Initial Public Offering (IPO) Opens on May 9, 2018 - Irfan Pathan Launches Mashroo’s Exclusive Ramadan Collection Thobes - Gem & Jewellery India International Exhibition (GJIIE) 2018 Concludes With a Dazzle in Chennai - Constantia Flexibles to double sales in India in five years - Bandhan Bank Q4 net profit up 20.3% at ₹387.9 crore, Net profit for FY 17-18 jumps 21% at ₹1345.6 crore - 3rd edition of ‘Page 3 International Awards’ this year on April 28 at Hotel JW Marriott Marquis in Dubai Hosted By AAT in association with Tefla’s - OJAS Eye Hospital brings Lumenis M22 Optimal Pulse Technology (OPT) - Saltigoto focus more on business opportunities in India - CBME India 2018 launches its 6th edition amidst a positive wave in the children, baby and maternity products industry - Canara HSBC OBC Life Insurance introduces “Grief support program” - analytica Anacon India and India Lab Expo debuts in Mumbai - Doubling Farm Income in Castor, SEA Shows The Way - Success is Guaranteed with Team Work” says Kiran More while inaugurating ‘AVA Premier League - Union Commerce Minister Suresh Prabhu urges Export Promotion Councils such as CHEMEXCIL to act like think tanks to help exporters to develop macro strategy for increasing exports! - UBM India’s Children, Baby Maternity Expo 2018 readies itself to match high industry expectations - MTDC associates with Global Vipassana Pagoda in Gorai to create Spiritual Buddhist Circuits and promote wellness tourism - Maharashtra to promote itself as Medical and Wellness Tourism Destination at Arabian Travel Market 2018 - UBM India commences the third edition of RenewX in Hyderabad - The All India Gem & Jewellery Domestic Council (GJC) sets the 2025 Growth Vision for India’s gems & jewellery sector at Manthan Gems & Jewellery Conclave 2018 - EOW action is strangling a listed entity : 63 moons - Mumbai to host analytica Anacon India and India Lab Expo in April 2018 - UBM India announces the maiden edition of The Chennai Jewellery and Gem Fair - NASSCOM CoE (IoT) to co-organize “THE AEONIAN 2018” - Malabar Gold & Diamonds signs up Miss World Manushi Chhillar as Brand Ambassador - Kokuyo Camlin & Yash Raj Films felicitate winners at KidZania - Over 150 Exhibitors to Showcase at the third edition of RenewX in Hyderabad - LANXESS improves the performance of its plastic metal hybrid technology - “LANXESS posts record earnings for 2017 and a good start to the new fiscal year” - GJIIE 2018 gets underway in Chennai paves way for abundance opportunities - Ryan Global School Celebrates it’s Annual Day with “The Quest for Happiness” - Almond Board of California hosted a Panel Discussion on Working Mother’s Dilemma in Ensuring Family Health - CBI COURT DISCHARGES MR. VIRENDRA D. MHAISKAR, CMD, IRB INFRASTRUCTURE DEVELOPERS LTD AND OTHER COMPANY OFFICIALS FROM ALL CHARGES FRAMED BY CBI - Brigade Group Leading Real Estate Developers headquartered in Bangalore Unveils the Brigade Financial Centre at GIFT City - Shriram General Insurance issues more than 40,000 policies a month via mobile app, M- Nova - GJC announces Manthan Gems & Jewellery Conclave 2018 on April 5- 6, 2018 - Samarth Bank Brand Ambassador Kedar Jadhav inaugurated the banks 25th Branch in Dadar - Thomas Cook India Launches Hello Series-a One Week Getaway featuring a single standalone destination as its weekend Grand Holiday Carnival - LANXESS India showcases its latest innovations for paint and coating industry - Bosch Power Tools launches it’s first-ever ‘Service on Wheels’ initiative in India - Triumph Motorcycles India launches the All-New TIGER 800 XCX and XR line-up - Over 600 entries confirmed for Rs 50 lakh Mr India Championships - Chief Minister of Maharashtra, Shri. Devendra Fadnavis to grace the first ever ‘TATA Horn –Not – Ok – Please’ T20 Cup - S.S. Infrastructure Development Consultants Limited to launch IPO on EMERGE Platform of National Stock Exchange of India Limited on 28 March, 2018 Price band of Rs. 37/- to Rs. 40/- per Equity Share of Face value of Rs. 10/- each - New India Assurance launches Global Mediclaim Policy - MSCDA Collaborates with Medipta Solutions as a Technology Partner in Maharashtra - वास्तववादी व्यक्तींच्या कर्तृत्वाची जाणीव करुन देणारा पुरस्कार-किरण नगरकर - Lemon Tree Hotels Limited: Initial Public Offer/ Bid/ Offer Period to open on March 26, 2018* and to close on March 28, 2018 Price Band: Rs. 54 to Rs.56 per equity share each of face value Rs.10 - SME IPO of Benara Bearings & Pistons Limited to open on March 20, 2018 with price band of Rs 60 to Rs 63 per equity share of face value of Rs. 10 each - ICICI Securities Limited: Initial Public Offer to open on March 22, 2018 and to close on March 26, 2018 Price Band: Rs. 519 to Rs. 520 per Equity Share - Mishra Dhatu Nigam Limited’s (MIDHANI) IPO to open on Wednesday, March 21, 2018 with a price band of Rs. 87 to Rs. 90 per Equity Share - Ashwin Sheth Group and Sussanne Khan come together for a momentous partnership - Rahul Tekwani : Most Promising PR Person of the Year - Blue Star launches 40 new models of highly energy-efficient inverter split air conditioners, designed to deliver extraordinary benefits - Hindustan Aeronautics Limited: Initial Public Offering Bidding to open on March 16, 2018 and to close on March 20, 2018 with Price Band : Rs. 1,215 to Rs. 1,240 per Equity Share - Dhruv Consultancy Services Ltd announced initial public offer on BSE SME platform Fixed Price Issue Price Rs. 54/- per share with Face Value of Rs. 10/- per share - NaMo Bandra Blasters Vs. Shivaji Park Lions, Iyer, Khan lead Blasters to victory over Lions - Indian businesses must reap the benefits of Estonia’s ICT sector and e-governance services - Tissot, the renowned Swiss watch brand launched its new Boutique at Palladium Mall with Brand Ambassador Virat Kohli - Over 450 brands to showcase at the 14th edition of Gem & Jewellery India International Exhibition (GJIIE) in Chennai - Sandhar Technologies Limited: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 19, 2018 and to close on March 21 - Grand Opening Ceremony for the T20 Mumbai League - BANDHAN BANK LIMITED: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 15, 2018 and to close on March 19, 2018 Price Band: Rs. 370 to Rs. 375 per Equity Share - Sarveshwar Foods SME IPO to open on March 5, Price Band fixed at Rs 83-85 - One platform for all electric solutions globally- ELECRAMA 2018 - OIL & GAS WORLD EXPO 2018 At Business Centre, CIDCO Exhibition Centre, Vashi, Navi Mumbai February 21-23, 2018 - Godrej Appliances sets new benchmark by launching India’s most power saving AC with 6.15 ISEER - Entrepreneurial couple celebrates daughter's birthday in a unique way. Starts self funded NGO – “NEW INDIA”; Commits Rs 200 crores for the underprivileged - NRI Software Professional Rajnish Bajpai speaks on his Vision and Perspective of making Indian villages modern with the concept of Smartgaon - Universal Robots Showcases ‘Cobots’ at AeroDef India 2018 - INDIA’ S ATOMIC ENERGY PROGRAMME NEEDS A BOOST AND THE SUBSIDY SIMILAR TO SOLAR POWER PLANTS SHOULD BE EXTENDED TO NUCLEAR SECTOR – ANIL KAKODKAR - UBM India and Bologna Fiere will launch COSMOPROF INDIA PREVIEW:The new event for the international beauty community - BAJAJ ALLIANZ LIFE LAUNCHES ONE-OF-ITS KIND ULIP WITH RETURN OF MORTALITY CHARGES - LANXESS “High-quality products for leather manufacturing” - Center of Power on the Move : West to East – BY SANDEEP DEWAN - Queens N Queens plans to promote Indian talent internationally with the launch of their beauty beauty pageant contest 2018 - Asia’s largest event on professional cleaning, Clean India Show along with Waste Technology Expo, Laundrex India Expo and Car Care expo, to be inaugurated by Dr Ranjit Patil, Minister of State, Home (Urban), Urban Development, Government Of Maharashtra - Tata Sky ties up with Ola Sunburn Festival 2017 - Tata Sky Beauty inspires women to discover their own definition of beauty - JOYALUKKAS EXPANDS PRESENCE IN MUMBAI WITH NEW SHOWROOM @ NEW LINK ROAD ANDHERI (WEST) - LANXESS signs marketing and distribution co-operation agreement with Polymem - MUHURT OF “HADAL” HELD
  Print Print |  E-mail

Blue Star launches 40 new models of highly energy-efficient inverter split air conditioners, designed to deliver extraordinary benefits

Mumbai : B Thiagarajan, Joint Managing Director of Blue Star Limited address during Launch Company new products in Mumbai on Tuesday. Photo By Sachin Murdeshwar /13.03.2018

Mumbai : B Thiagarajan, Joint Managing Director of Blue Star Limited address during Launch Company new products in Mumbai on Tuesday. Photo By Sachin Murdeshwar /13.03.2018

Mumbai : B Thiagarajan, Joint Managing Director of Blue Star Limited address during Launch Company new products in Mumbai on Tuesday. Photo By Sachin Murdeshwar /13.03.2018

Mumbai : B Thiagarajan, Joint Managing Director of Blue Star Limited address during Launch Company new products in Mumbai on Tuesday. Photo By Sachin Murdeshwar /13.03.2018

Photo By Sachin Murdeshwar

Photo By Sachin Murdeshwar

MUMBAI,  13 MARCH,  2018 (GNS) : Air conditioning and commercial refrigeration major, Blue Star Limited, has set a new industry benchmark with the launch of 40 new models of highly energy-efficient 3-star and 5-star inverter split air conditioners, designed to deliver extraordinary benefits. This range promises up to 30% Extra Cooling Power resulting in powerful cooling, faster temperature pull-down and extra energy savings; Extra Comfort with precise temperature setting in steps of 0.1°C and 0.5°C; Extra Quiet performance with a ‘soundproof’ acoustic jacket for the compressor; and Extra Purification technology for healthier air.

This state-of-the-art, smart range of inverter split air conditioners from Blue Star meets the 2018 BEE energy-efficiency norms, providing the right match for cooling requirements across residential, commercial and institutional segments.

Blue Star, which turns 75 this year, forayed into the residential segment in 2011 and has since, grown from strength to strength, year-after-year by outperforming the industry. Currently, it enjoys a market share of 11.5%.

New line-up of highly energy-efficient 3-star and 5-star inverter split ACs

Blue Star has set a new standard through its latest line-up of room air conditioners comprising over 100 models, 40 of which are equipped with the latest inverter technologies. The stellar array ranges from 0.75 TR to 4.5 TR across 2-star and 3-star split ACs as well as 3-star and 5-star inverter split ACs. For towns and cities prone to extreme climatic conditions, there is a complete range of inverter split ACs with Hot & Cool Inverter

Technology that cools in summers and heats during winters. 3 models of the 5-star inverter split AC range have a smart Wi-Fi feature, enabling the user to operate the machine remotely. These machines with Precision Cooling Technology deliver precise cooling in decimals, as accurate as 0.1°C or 0.5C. In addition, these also imbibe Dual Rotor Technology, resulting in faster cooling, quieter operations and longer durability. The launch of 17 top end models in the 5-star inverter split AC category is yet another industry first set by the Company.

Blue Star’s share in the inverter and 5-star air conditioners segment is higher than that of the industry, signifying that the Company enjoys a preference amongst discerning consumers who purchase premium products. The complete range of inverter models is equipped with eco-friendly refrigerants. The entire series of 3-star and 5-star inverter split air conditioners is designed to operate smoothly within a voltage range of 160V – 270V, without the aid of an external voltage stabiliser.

New smart customer-centric mobile app ensures enhanced comfort, offers personalisation at its best

Blue Star’s new smart customer-centric mobile app, in addition to its capability to remotely monitor and control the machine, allows the consumers to personalise their AC profile, group the ACs for better control, optimise settings as well as integrate this app with home automation systems.

Research & Development

Blue Star actively participates in several national and international forums as well as regulatory bodies which are involved in the study of energy-efficiency of products in high ambient temperature conditions; and the technological feasibility and performance of new eco-friendly refrigerants with low global warming potential as well as related safety issues.   Blue Star has a world-class, AHRI-certified R&D facility which develops products of international standards that are best-in-class in the industry. Two psychometric labs for     air conditioners have received accreditation from National Accreditation Board for Testing and Calibration Laboratories (NABL). With enhanced capability in reliability and electronics, it has a strong foundation for digital and smart products. Blue Star has developed in-house capabilities to test and certify safety compliance of its products. The R&D function continues to have an approved status from Department of Scientific and Industrial Research (DSIR). The Company intends to increase its investment to Rs 40 crores in FY19 as against            Rs 33 crores in FY18 on new product development as well as its research and design initiatives. Blue Star is committed to develop customised, modern and sophisticated products which can compete with the best in the world.

Distribution

As regards to distribution, in 2019, Blue Star’s room air conditioners will be available at 4500 outlets in 550 locations spread across the length and breadth of the country, vide exclusive as well as multi-brand sales outlets, service dealers, retail showrooms and modern trade. The Company has a strong installation and service franchise network to support the retailers. Presently, Blue Star has 150 exclusive product stores in the country, and plans to increase it to 200 stores by the end of FY19. Around 52% of Blue Star’s room air conditioner sales are from smaller towns since consumers in these markets are aspirational and prefer premium brands.The brand offers 0% finance with attractive EMI options vide tie-ups with leading banks and finance firms. Over 25% sales are through such easy finance options.

Service

Blue Star continues to be the largest after-sales air conditioning service provider in the country. All its services are ISO 9001-2008 certified. Currently, there are 500 expert service associates, which will be increased to 750 associates across locations in FY19. As part of its Gold Standard Service Programme, it offers superior after-sales service with the use of several customised smart applications, modernisation of tools and tackles as well as remote monitoring, besides others.

Advertising and Brand Communication

The consumers in the room air conditioners segment are quite brand-conscious, preferring specialist air conditioning players. This has worked to the advantage of Blue Star since it enjoys the reputation of being a premium and aspirational brand, and its rich pedigree and high quality product array has been in conjunction with this image.

In terms of advertising and brand communication, the Company has plans to invest about Rs 55 crores in the forthcoming summer season as against Rs 45 crores in FY18, with a set of TV commercials supported by ads in mainline dailies, cinema and hoardings. It also intends to enhance its digital marketing efforts in social media as well as the internet. The differentiated value proposition ‘Nobody cools better’ has resonated well with the residential audience, and will continue to leverage Blue Star’s superior expertise in cooling.

Blue Star has been persistent with its strategy of Integrated Marketing Communication comprising mass media, field promotions, digital platforms, Press, events and social media, apart from one-to-one marketing which has helped fortify its brand equity amongst customers and consumers.

Air Coolers and Air Purifiers

Last year, Blue Star expanded its product line in the adjacent category of cooling with the launch of air coolers in limited quantities. Post an encouraging response, the Company is furthering the product reach across all geographical locations with 9 models. Blue Star      air purifiers were launched during the festive season with high-end premium models made available to customers, and the range is being expanded to cover all price points during FY19.

Targeted Growth for FY19

Speaking to the Press at a conference held at Mumbai, B Thiagarajan, Joint Managing Director, Blue Star Limited said, “The room air conditioners market in India grew by 10% in the period between January and December 2017, whereas Blue Star registered a growth of around 15%. There are strong indications of a severe summer and the market is expected to further grow driven by a rise in demand. We have consistently outperformed the market growth rate and year-after-year since 2011, the Company has gained significant market share. Blue Star is now introducing a few innovative models which deliver 30% Extra Cooling Power, faster temperature pull-down and extra energy savings apart from precise temperature setting in steps of 0.1°C and 0.5°C. We are optimistic about the future prospects and once again expect to outperform the market and achieve a market share of 12.5% in FY19.”ENDS