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At the Launch of the 15th TATA Mumbai Marathon 2018 (L to R), Greatest sporting icons, ‘King’ Haile Gebrselassie and N. Chandrasekaran, Chairman, Tata Sons.- Photo By Sachin Murdeshwar -GNS

At the Launch of the 15th TATA Mumbai Marathon 2018 (L to R), Greatest sporting icons, ‘King’ Haile Gebrselassie and N. Chandrasekaran, Chairman, Tata Sons.- Photo By Sachin Murdeshwar -GNS

Mumbai, 2nd August 2017 (Sachin Murdeshwar / GNS) :  Procam International, which has pioneered the running movement across India more than a decade ago announced today that the Tata group, the global enterprise with over 100 independent operating companies, will be the title sponsor of oneof the world’s top 10 marathons – the Mumbai Marathon. India’s most prestigious long distance race will be called the ‘Tata Mumbai Marathon’ with its 15th edition scheduled on 21st January 2018.

The Tata Mumbai Marathon will be jointly sponsored by the Tata Group and Tata Consultancy Services, one of the world’s leading IT and consulting organisations for a period of ten years.

The Tata group hasserved as an instrumental force in propelling India towards sports and has shown immense dedication to helping grow and develop the sporting fabric of India. The group has forged a strong bond with society through the various academies that they run at the grassroots level, the sporting legends they support, and their associations across a multitude of sporting disciplines including marathons, the epitome of participative sports.

Speaking on the occasion, Mr N. Chandrasekaran, Chairman, Tata Sons, said, “We are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata Group’s ethos since its inception, almost 150 years ago. Partnering with India’s premier long-distance running event is a great way for the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, I’m personally proud to support this partnership.”

Delighted with this new association,Vivek Singh, Joint MD, Procam International said, “It is a pleasure to welcome aboard the Tatas as title sponsors, as we celebrate a landmark 15thedition of the Mumbai Marathon. With a 10-year commitment to the event, the Tatas have shown us yet again their commitment to give back to the society through sport. We are honoured with their visionary approach and, as partners, we look forward to building a marathon legacy by providing participants across the world an extraordinary experience.”

He further added, “The Mumbai Marathon today is a phenomenonthat has sparked a health and fitness revolution across the country and has become a springboard for Indian long & middle distance runners. At the same time, it has become a beacon of humanity and compassion as the largest platform for charity fundraising. In the Tatas, we couldn’t have found a better partner to take this journey ahead!”

The new logo and colours for the Tata Mumbai Marathon were unveiled at an august gathering of eminent guests. The inspiration for the new logo of the Tata Mumbai Marathon is the Mumbai city and its seven islands,embracing the true spirit of the host city.From around ‘seven islands of Mumbai’, emerges the shape of a runner, energetically moving forward like the bustling city itself. The logo’s vibrant colours represent a celebration of the diversity – the true spirit of a cosmopolitan Mumbai.

With USD 405,000 as prize money, theevent will witness in action over 46,000 participants across six different race categories on 21st January 2018. ENDS.