SME IPO of Benara Bearings & Pistons Limited to open on March 20, 2018 with price band of Rs 60 to Rs 63 per equity share of face value of Rs. 10 each - ICICI Securities Limited: Initial Public Offer to open on March 22, 2018 and to close on March 26, 2018 Price Band: Rs. 519 to Rs. 520 per Equity Share - Mishra Dhatu Nigam Limited’s (MIDHANI) IPO to open on Wednesday, March 21, 2018 with a price band of Rs. 87 to Rs. 90 per Equity Share - Tissot, the renowned Swiss watch brand launched its new Boutique at Palladium Mall with Brand Ambassador Virat Kohli - Ashwin Sheth Group and Sussanne Khan come together for a momentous partnership - Rahul Tekwani : Most Promising PR Person of the Year - Blue Star launches 40 new models of highly energy-efficient inverter split air conditioners, designed to deliver extraordinary benefits - Hindustan Aeronautics Limited: Initial Public Offering Bidding to open on March 16, 2018 and to close on March 20, 2018 with Price Band : Rs. 1,215 to Rs. 1,240 per Equity Share - Dhruv Consultancy Services Ltd announced initial public offer on BSE SME platform Fixed Price Issue Price Rs. 54/- per share with Face Value of Rs. 10/- per share - NaMo Bandra Blasters Vs. Shivaji Park Lions, Iyer, Khan lead Blasters to victory over Lions - Indian businesses must reap the benefits of Estonia’s ICT sector and e-governance services - Over 450 brands to showcase at the 14th edition of Gem & Jewellery India International Exhibition (GJIIE) in Chennai - Sandhar Technologies Limited: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 19, 2018 and to close on March 21 - BANDHAN BANK LIMITED: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 15, 2018 and to close on March 19, 2018 Price Band: Rs. 370 to Rs. 375 per Equity Share - Grand Opening Ceremony for the T20 Mumbai League - Universal Robots Showcases ‘Cobots’ at AeroDef India 2018 - Sarveshwar Foods SME IPO to open on March 5, Price Band fixed at Rs 83-85 - One platform for all electric solutions globally- ELECRAMA 2018 - OIL & GAS WORLD EXPO 2018 At Business Centre, CIDCO Exhibition Centre, Vashi, Navi Mumbai February 21-23, 2018 - Godrej Appliances sets new benchmark by launching India’s most power saving AC with 6.15 ISEER - Entrepreneurial couple celebrates daughter's birthday in a unique way. Starts self funded NGO – “NEW INDIA”; Commits Rs 200 crores for the underprivileged - NRI Software Professional Rajnish Bajpai speaks on his Vision and Perspective of making Indian villages modern with the concept of Smartgaon - INDIA’ S ATOMIC ENERGY PROGRAMME NEEDS A BOOST AND THE SUBSIDY SIMILAR TO SOLAR POWER PLANTS SHOULD BE EXTENDED TO NUCLEAR SECTOR – ANIL KAKODKAR - UBM India and Bologna Fiere will launch COSMOPROF INDIA PREVIEW:The new event for the international beauty community - BAJAJ ALLIANZ LIFE LAUNCHES ONE-OF-ITS KIND ULIP WITH RETURN OF MORTALITY CHARGES - LANXESS “High-quality products for leather manufacturing” - Center of Power on the Move : West to East – BY SANDEEP DEWAN - Queens N Queens plans to promote Indian talent internationally with the launch of their beauty beauty pageant contest 2018 - Asia’s largest event on professional cleaning, Clean India Show along with Waste Technology Expo, Laundrex India Expo and Car Care expo, to be inaugurated by Dr Ranjit Patil, Minister of State, Home (Urban), Urban Development, Government Of Maharashtra - RAKEZ boosts India ties with new Mumbai - Bharat Dynamics Limited: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 13, 2018 and to close on March 15, 2018 Price Band: Rs. 413 to Rs. 428 per Equity Share - IPO of Tara Chand Logistic Solutions Ltd. Opens On March 13, 2018 and Closes on March 15, 2018.
  Print Print |  E-mail

Ranbir Kapoor urges Millennials to LIVE OPEN with the new Macroman M-Series & Macrowoman W-Series

Ranbir Kapoor, Macroman- Pic 1
Mumbai : Vikash Agarwal, President & Brand Director of Macroman & Macrowoman (R) with Paritosh Srivastava, Chief Operating Officer of Publicis Ambience during launch the promotion campaign of Macroman M series and Macrowoman W series in Mumbai on Monday. /17.07.2017 - By Sachin Murdeshwar GNS

Mumbai : Vikash Agarwal, President & Brand Director of Macroman &
Macrowoman (R) with Paritosh Srivastava, Chief Operating Officer of
Publicis Ambience during launch the promotion campaign of Macroman M
series and Macrowoman W series in Mumbai on Monday. /17.07.2017 – By Sachin Murdeshwar GNS

Mumbai, 17th July,  2017 (GNS) : The millennial is not just a different generation, they are a different breed. Unconventional choices, modern philosophies define them. And none other than youth icon Ranbir Kapoor can represent them better. Small wonder, he is the one revealing the new mantra of iconic brands Macroman M-Series and Macrowoman W-Series — ‘LIVE OPEN’. A seething honest philosophy for today’s young generation who believe in breaking societal stereotypes and are comfortable in their own skin!

The new Macroman philosophy of “LIVE OPEN” goes really well with the brand’s revamped new-age and progressive vision. It’s an ode to those who live on their own terms and set trends rather than follow one. 

The new promotional campaign of Macroman M-Series & Macrowoman W-Series resonates with a new energy and confidence in all key stakeholders associated with the brands. The beautifully shot Macroman M-Series TVC perfectly captures the Gen-Next philosophy of those who celebrate the spirit of being unapologetically themselves. It showcases how an indomitable Ranbir Kapoor in class apart multi-coloured multi-hued Macroman M-Series (with his mysterious Macrowoman beside him) answers all those who question his daring spirit with just two words – LIVE OPEN. In the Macrowoman W-Series TVCs, ‘millennial models’ dare to bare their LIVE OPEN mantra!   

Speaking about the new positioning and campaign, Mr. Vikash Agarwal, President & Brand Director – Macroman & Macrowoman, said, “Amidst the players dominating the market today, Macroman aims to be the most admired one for its international design aesthetics, in depth and continuous R&D, the best of fabrics, in short the best wearable premium experience.

Our communication campaign is designed to further deliver this objective. The campaign is aimed at making Macroman M-Series synonymous with youth, style and fashion. It is in true sense, the ‘inner’ voice of today’s generation.” 

Speaking about superstar Ranbir Kapoor, Mr. Agarwal said, “We wanted to have an emotional connect with our audience and Ranbir Kapoor is the perfect link as he is a living embodiment of Macroman with his bold choices and unapologetic way of living. Suave and sophisticated, Ranbir Kapoor was our first choice as he not only connects with the youth, but IS the youth. Young, bold and immensely talented, this blue-eyed boy is the perfect fit for our new positioning.”

Talking about the philosophy of Macroman, Ranbir Kapoor said, “It’s a pleasure to be a part of this new liberating journey of the iconic Macroman brand. ‘LIVE OPEN’ is a philosophy which reflects my own beliefs. I am sure that today’s youth will relate to it, and I am glad that the brand took this bold step to connect with its audience.”

Challenge, Inspire, Outperform Live like a Macroman

Created for the urban male, Macroman M-Series has grown phenomenally with a PAN-India network. Following the success of Macroman M-Series, the brand launched an equally powerful female counterpart – Macrowoman W-Series. Today, the portfolio boasts over 150 products with numerous designs available in a variety of fabrics and finest blends. Macroman M-series and Macrowoman W-series product ranges from Innerwear, Sportswear to Leisurewear. Initially just an innerwear brand, Macroman M Series has now grown up to be a formidable player with its large range of finest innerwear, leisurewear, sportswear and casual wear. The product range is a result of consistent enhancement in the brand’s product portfolio. Over the past few years as a brand Macroman M Series has spread its wings in casual menswear category and is currently producing a vivid range of summer and winter wear. Macroman M Series Innerwear ­comprises the widest range of highly styled briefs and vests segmented into different collections targeting the diverse needs. Conceptualized by top of the line designers, Macroman M Series International Collection briefs and vests are crafted from the best of fabrics. Available in a variety of colours and patterns, with interesting accents and a range of exciting cuts, this collection is a bold mix of fashion and comfort. Macroman M Series International Collection also boasts of a luxurious line developed by the world’s best blends like Supima Cotton, MicroModal & Bamboo fiber cotton.

Manufactured in state-of-the-art units, this is a true ‘Make in India’ global brand. And in the days to come, it aims to grow multifold. It is committed to continue providing international quality products through its world class manufacturing capacity. It also intends to enhance its distribution and open several exclusive outlets in India.

Macrowoman W-Series brings premium fashion for today’s woman, it is set to be the complete answer in fashion, from lingerie to sportswear and leisurewear. The brand’s superior range of bras celebrates the woman in all her attitudes. Bras for working comfort, uniquely designed bras for sports, everyday wear bras and also special designs for the freedom loving millennials, Macrowoman has something for every woman in her every mood.

Macroman M-Series and Macrowoman W-Series is presented by Rupa & Co. Limited. (BSE: 533552 | NSE: RUPA), the unquestioned No.1 knitwear company in India, covering the entire range of knitted garments from innerwear to casual wear.

In its journey, the company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers. And as Mr. Vikash Agarwal says, “This is just the beginning.”!ENDS.