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Talwalkars to make major international foray into Asia

Mr.Peter Taunton ( Founder Snap Fitness, CEO - Lift Brands) with Mr.Prashant Talwalkar (Managing Director and CEO Better Value Fitness Limited) Photo By Sachin Murdeshwar GNSMr.Peter Taunton ( Founder Snap Fitness, CEO - Lift Brands) with Mr.Prashant Talwalkar (Managing Director and CEO Better Value Fitness Limited) Photo By Sachin Murdeshwar GNS
Mumbai : Peter Taunton, founder of Snap Fitness and CEO (L) with Prashant Talwalkar, MD and CEO of Talwalkars Better Value Fitness Ltd during announcement the tie up with Snap Fitness for Larger Gym chains in the world, in Mumbai on Tuesday. Photo By Sachin Murdeshwar GNS

Mumbai : Peter Taunton, founder of Snap Fitness and CEO (L) with Prashant Talwalkar, MD and CEO of Talwalkars Better Value Fitness Ltd during announcement the tie up with Snap Fitness for Larger Gym chains in the world, in Mumbai on Tuesday. Photo By Sachin Murdeshwar GNS.

Mumbai, 11th July, 2017 (GNS) :-South Asia’s largest gym chain, Talwalkars Better Value Fitness Limited (Talwalkars), with over 211 locations in 85 towns and cities in India and Sri Lanka today announced its plans to expand into several countries across Asia. As part of this exercise it plans to set up initial operations in Singapore through a wholly owned subsidiary it will establish for this purpose.

Talwalkars also announced a tie up with Snap Fitness Inc. one of the largest gym chains in the world with over 2500 locations open and under construction in 24 countries. Through its Singapore subsidiary, Talwalkars will be the exclusive master franchise for Snap Fitness in Singapore, Malaysia, Vietnam, Thailand, Sri Lanka and Bangladesh. This is in line with the multibrand strategy Talwalkars has adopted over the past few years as it consolidated its leadership position in the fitness market in India and Sri Lanka where it operates under the Talwalkars, Talwalkars Hi Fi, Inshape, and Power World Gyms brands in the gym space and Zorba for its yoga activity.

Snap Fitness is the brainchild of Peter Taunton, a pioneer in the fitness industry and recipient of E&Y “Entrepreneur of the Year”. Snap Fitness which comprise the world’s largest wellness franchise organization, serving 165 million workouts and counting continues its dynamic global expansion with its official announcement of its association with Talwalkars to exploit the growing market for world-class fitness facilities in Asia.

Our goal is to make world-class fitness offerings accessible to everyone,”says Peter Taunton, founder of Snap Fitness and CEO of Lift Brands.“We are looking forward to working with Talwalkars, fitness pioneers in India across the Asian market and raise awareness on the importance of exercise and health across the growing market in this part of the world.”

“We are excited at partnering with Snap Fitness in our quest to transition from a largely Indian company to a global one. We are happy to be working together with the worlds largest franchise based fitness brand and Peter Taunton one of the legends in the fitness industry globally,” says Prashant Talwalkar, MD and CEO of Talwalkars.Ends.