SME IPO of Benara Bearings & Pistons Limited to open on March 20, 2018 with price band of Rs 60 to Rs 63 per equity share of face value of Rs. 10 each - ICICI Securities Limited: Initial Public Offer to open on March 22, 2018 and to close on March 26, 2018 Price Band: Rs. 519 to Rs. 520 per Equity Share - Mishra Dhatu Nigam Limited’s (MIDHANI) IPO to open on Wednesday, March 21, 2018 with a price band of Rs. 87 to Rs. 90 per Equity Share - Tissot, the renowned Swiss watch brand launched its new Boutique at Palladium Mall with Brand Ambassador Virat Kohli - Ashwin Sheth Group and Sussanne Khan come together for a momentous partnership - Rahul Tekwani : Most Promising PR Person of the Year - Blue Star launches 40 new models of highly energy-efficient inverter split air conditioners, designed to deliver extraordinary benefits - Hindustan Aeronautics Limited: Initial Public Offering Bidding to open on March 16, 2018 and to close on March 20, 2018 with Price Band : Rs. 1,215 to Rs. 1,240 per Equity Share - Dhruv Consultancy Services Ltd announced initial public offer on BSE SME platform Fixed Price Issue Price Rs. 54/- per share with Face Value of Rs. 10/- per share - NaMo Bandra Blasters Vs. Shivaji Park Lions, Iyer, Khan lead Blasters to victory over Lions - Indian businesses must reap the benefits of Estonia’s ICT sector and e-governance services - Over 450 brands to showcase at the 14th edition of Gem & Jewellery India International Exhibition (GJIIE) in Chennai - Sandhar Technologies Limited: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 19, 2018 and to close on March 21 - BANDHAN BANK LIMITED: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 15, 2018 and to close on March 19, 2018 Price Band: Rs. 370 to Rs. 375 per Equity Share - Grand Opening Ceremony for the T20 Mumbai League - Universal Robots Showcases ‘Cobots’ at AeroDef India 2018 - Sarveshwar Foods SME IPO to open on March 5, Price Band fixed at Rs 83-85 - One platform for all electric solutions globally- ELECRAMA 2018 - OIL & GAS WORLD EXPO 2018 At Business Centre, CIDCO Exhibition Centre, Vashi, Navi Mumbai February 21-23, 2018 - Godrej Appliances sets new benchmark by launching India’s most power saving AC with 6.15 ISEER - Entrepreneurial couple celebrates daughter's birthday in a unique way. Starts self funded NGO – “NEW INDIA”; Commits Rs 200 crores for the underprivileged - NRI Software Professional Rajnish Bajpai speaks on his Vision and Perspective of making Indian villages modern with the concept of Smartgaon - INDIA’ S ATOMIC ENERGY PROGRAMME NEEDS A BOOST AND THE SUBSIDY SIMILAR TO SOLAR POWER PLANTS SHOULD BE EXTENDED TO NUCLEAR SECTOR – ANIL KAKODKAR - UBM India and Bologna Fiere will launch COSMOPROF INDIA PREVIEW:The new event for the international beauty community - BAJAJ ALLIANZ LIFE LAUNCHES ONE-OF-ITS KIND ULIP WITH RETURN OF MORTALITY CHARGES - LANXESS “High-quality products for leather manufacturing” - Center of Power on the Move : West to East – BY SANDEEP DEWAN - Queens N Queens plans to promote Indian talent internationally with the launch of their beauty beauty pageant contest 2018 - Asia’s largest event on professional cleaning, Clean India Show along with Waste Technology Expo, Laundrex India Expo and Car Care expo, to be inaugurated by Dr Ranjit Patil, Minister of State, Home (Urban), Urban Development, Government Of Maharashtra - RAKEZ boosts India ties with new Mumbai - Bharat Dynamics Limited: Initial Public Offer of equity shares of face value Rs. 10 each (the “Equity Shares”) to open on March 13, 2018 and to close on March 15, 2018 Price Band: Rs. 413 to Rs. 428 per Equity Share - IPO of Tara Chand Logistic Solutions Ltd. Opens On March 13, 2018 and Closes on March 15, 2018.
  Print Print |  E-mail

VLCC expands reach with beauty services at home | Announces acquisition of Vanity Cube


•Extends its presence into the fast growing on-demand services segment

Mumbai, 06 June, 2017 By Sachin Murdeshwar (GNS) : VLCC, a globally renowned brand in beauty and wellness industry, today announced its acquisition of Vanity Cube, one of the earliest entrants in the beauty-services-at-home segment, signaling its foray into the fast growing ‘On-Demand Services’ sector. To be rebranded VLCC Vanity Cube, the company currently offers beauty services at home to its customers in Delhi-NCR and Mumbai.

Commenting on the acquisition, Mrs. Vandana Luthra, Founder, VLCC, said, “On-demand beauty services have a huge growth potential and will define the next level of disruption in the beauty and wellness industry. There is no clear market leader in the nascent on-demand beauty services space. VLCC, with its presence of over 250 wellness centers and salons in 120 cities across 11 countries as well as 76 skill development academies, through whose portals over 10,000 students pass out annually, will have a distinct edge over competition in this domain. With the addition of beauty on-demand to the existing range of services, VLCC will be able to further extend its reach and availability. The immediate plan is to scale up the operations of Vanity Cube beyond the current 2 cities to 10 cities over the next 18 months.”

Vanity Cube was established by Ms. Renu Bisht and Ms. Pragya Upadhyay in the year 2014. A key differentiator of the start-up has been its ability to deliver services within 90 minutes of booking an appointment. The company is currently operational in Delhi-NCR and Mumbai and has served over 50,000 customers till date, with 60% customers availing a repeat within 45 days of the first service. The company had earlier raised Series A funding from Unicorn Ventures and angel investors, who continue to be minority stakeholders in the company.

Being a leader in the Beauty & Wellness services segment, the foray into On-Demand Beauty Services is a natural progression for VLCC. Already, nearly 60% of the company’s revenue from its wellness centres in India comes from beauty treatments and services.

Commenting on the synergy between the two businesses, Ms. Renu Bisht, Co-Founder, Vanity Cube said, “We, at Vanity Cube, aspire to be the private stylists for each of our customers. We understand that beauty is personal to every individual and hence, we have always focused on delivering high quality services at competitive costs. With VLCC’s expertise, years of experience and scale of reach in beauty services, we will now be able to not only deliver an upgraded and expanded offering to our existing customer base, but also achieve our goal to be a pan-India operation.”

Ms. Pragya Upadhyay, Co-Founder, Vanity Cube added, “We are excited to be a part of the VLCC family. VLCC is a pioneer in the beauty and wellness industry and has always given utmost importance to service quality. We are confident that VLCC Vanity Cube will soon be a preferred brand in the on-demand beauty services category across the country, and not just where we currently operate.”

The organized On-Demand Beauty Services market has gained good traction in the last couple of years, with numerous start-ups having mushroomed in this segment, and is estimated to be anywhere between US$ 2 billion – US$ 3 billion. In India, the industry is growing at a compounded rate of 18.6%, fuelled by affluent and middle class customers.

About VLCC Group

Founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC is today widely recognized for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. The VLCC Group’s operations currently span 330 locations in over 150 cities and 14 countries across South Asia, South East Asia, the GCC Region and East Africa. This includes UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore and Thailand. VLCC:

• Manages one of the largest chains of Slimming, Beauty & Fitness centers across Asia;

• Runs one of Asia’s largest network of skill development institutes in Beauty & Nutrition;

• Manufactures in Switzerland and the GMP certified company owned plants in India and Singapore, a comprehensive range of over 250 skin-care, hair-care and body-care products as well as nutraceuticals and functional/ fortified foodsunder the VLCC Natural Sciences™, Skin MTX™, Bellewave™, Enavose™, VLCC Slimmer’s ™, VLCC Shape Up™, and SPECIFIX™ brands and sells them in over 20 countries worldwide.